Michael Melika is a seasoned business strategist and the Co-Founder & C.E.O based in Kuwait, bringing extensive experience across the tourism, hospitality, and travel industries. Over his distinguished career, he has worked closely with hotels, driving business development, optimizing operations, and executing high-impact growth strategies to help businesses thrive in competitive markets. In addition to his executive leadership, Michael is a key member of Via Consultation, a premier UAE-based consulting firm specializing in corporate strategy, business development, and actionable scaling plans. Through this alignment, he delivers practical strategies, robust growth planning, and cutting-edge, AI-driven business solutions to enterprises looking to improve performance and scale efficiently across the entire GCC region.