ASIA CEO Community

<p>John G. Velasco is the Country Manager at Burger King Philippines. He is a Senior Executive offering 15+ years of high-yielding success in country-wide operations and business unit turnaround in the Food and Beverage (QSR), Telecommunications, FMCG and Petroleum/Oil industries. Uniquely positioned to drive digital transformation and Go-to-market execution, having helped businesses in various stages of growth. Exceptionally talented in turning high-level vision into clear, executable, well-communicated and supported strategies. Steers organizations with boundless energy and walk-the-talk leadership, motivating teams to embrace a challenger mindset and show up with purpose.</p><p>SELECTED PERFORMANCE HIGHLIGHTS</p><p>📷 Under his leadership, Burger King balanced its top and bottom lines, earning the title of best-performing QSR brand in revenue growth under the Jollibee Group Corporation in 2022.</p><p>📷 Awarded the 2022 Golden Bee Project Award, Jollibee’s highest accolade in recognition of the cross-functional team’s role in achieving business turnaround and exponential growth of Jollibee’s delivery business. Aggressive business transformation initiatives established Jollibee’s dominance in digital delivery and online ordering, surpassing industry-standard delivery revenue growth within 18 months.</p><p>📷 Recognized as the Leader of the Year during the 2017 Globe Telecom Excellence Awards for spearheading critical turnaround and redirection strategies which improved profitability among Globe Retail Stores’ franchisees/dealers and grew double-digit percentage in broadband sales within a period of three (3) years.</p><p>📷 Conferred the Globe Way 2010 Project of the Year Award for the successful oversight of retail strategy development, organizational planning and execution of Globe Telecom’s (Singtel) Retail Concept stores in alignment with SingTel for Asia Pacific. Amidst strong competition, company-owned and franchise-operated stores achieved an average YoY growth of 140-150% growth in mobile postpaid new sales acquisition.</p>