ASIA CEO Community

<p>Sarah Bakri is an experiential marketer and brand storyteller with a sharp instinct for creating emotionally resonant, purpose-led experiences across Asia and beyond.</p><p>She began her career in edutainment at KidZania, where she led interactive campaigns for AirAsia, Canon, Brother, Stabilo, and McDonald’s, before expanding into experiential marketing for global and regional campaigns.</p><p>Over the years, Sarah has led the creative and operational direction of Tatler Asia’s most prestigious events, including the inaugural Tatler Ball Malaysia, Tatler Pre-Ball Party, Tatler Dining Festival, and Tatler Adrenaline. These high-profile experiences attended by industry leaders and cultural tastemakers reflect her ability to uphold brand prestige while crafting emotionally resonant moments.</p><p>Beyond luxury events, Sarah has produced large-scale innovation and technology showcases such as the Global Drone Conference and iNNOVATE Tech Show, and recently collaborated with the Ministry of Transport in Korea for the Korea Drone Show 2024 in Incheon, South Korea, further extending her reach into international arenas of innovation and emerging technologies.</p><p>Now, she channels her expertise into international leadership and wellness retreats, creating spaces where visionaries can connect, reflect, and lead with purpose.</p>