Lead online-to-offline growth initiatives, improving the path from content engagement to bookings with healthcare provider partners.Help build a B2B revenue stream from early concept to launch, including positioning, packaging, and go-to-market. Support growth to ~3M monthly users through a combined SEO, content, and product improvements. Deliver partner programs for pharma and consumer brands Build and develop a team across performance, content, brand, and commercial marketing, with shared KPIs and operating rhythm