ASIA CEO Community

Arthur is Senior Director, Global Strategy and Digital at Strategic Public Relations Group (SPRG) in Beijing. As a trained anthropologist and digital media/PR expert, has been a key figure in Greater China's communications landscape since 2007. He has led high-impact marketing, branding, crisis communication, and ESG strategies for top-tier Chinese and global companies across B2B and B2C sectors.
A recognized thought leader, Arthur has deep expertise in China’s digital and social media ecosystem, consumer behavior, and e-commerce trends. He has also guided Chinese firms in international expansion and spearheaded global roadshows for government delegations. With strong media ties and an extensive influencer network, his award-winning campaigns have driven exceptional visibility and engagement for brands worldwide.