Sherif Riad is a seasoned commercial executive with over 25 years of experience in the global online travel industry, specializing as an OTA & Bedbank expert. Throughout his career, he has spent more than 15 years in senior leadership roles effectively bridging Chinese OTAs and bedbanks with high-growth markets across MEA, India, and beyond, with a particular focus on the strategic China-MEA Investment Corridor. He currently serves as the Global Commercial Director at TourMind (China). In this pivotal role, Sherif leads cross-border commercial strategy, manages key stakeholder relationships, and drives large-scale revenue expansion across both East and West markets, facilitating seamless global travel connectivity and business growth.