ASIA CEO Community

<p>D. Sriram is a seasoned consultant and entrepreneur with deep expertise in the Chinese market. His firm specializes in helping international and local clients define their market focus, identify core consumers, and build powerful brand strategies. More than just strategists, his team ensures execution by helping clients implement plans or find the right local partners.</p><p>With a career spanning advertising, ad-tech, and consulting across India, China, and Southeast Asia, he brings a unique perspective. He previously served as the APAC CEO of Starcom, one of the world&#x27;s largest media agencies, and has been an ad-tech entrepreneur who has experienced both a startup shutdown and a successful exit.</p><p>Having worked in Greater China for over 15 years, his fluency in Chinese now surpasses his Hindi or Tamil. His firm&#x27;s client portfolio is a testament to this deep market understanding, having delivered significant results for:</p><p>International Brands: Reversed a 36-month market share decline for J&amp;J Vision Care and designed integrated communications processes for Pandora.</p><p>Local Giants: Successfully launched a 40-year B2B company, Sunner Group, into the B2C market, achieving a #1 position on key online channels.</p><p>Startups: Helped US-based SaaS startup Karomi Inc. acquire its first trial client in China and guided cosmetic brand Little Ondine to explosive growth and a successful exit.</p><p>Selected Key Successes:</p><p>J&amp;J Vision Care: Identified a key category insight that reversed a 36-month market share decline, leading to steady growth.</p><p>Pandora: Designed and implemented a new process for integrated communications planning across multiple specialized teams and agencies.</p><p>Sunner Group: Launched a successful B2C brand for a 40-year B2B company, exceeding business goals and achieving a #1 market position online.</p><p>Karomi Inc.: Successfully secured their first trial client in China and is assisting with their market expansion setup.</p><p>Little Ondine: Defined a clear brand strategy that led to explosive growth and a successful acquisition by Perfect Diary.</p><p>Beyond his professional work, D. Sriram is a lifelong creative. He has been a songwriter, guitarist, and vocalist for many years. He is also an experienced private pilot with over 500 hours of Pilot-in-Command experience flying in Southeast Asia.</p>