Haeun Choi is the Founder and CEO of Greenest International Inc., an international distribution powerhouse focused on K-Beauty, wellness, and sustainable lifestyle brands. A graduate of the prestigious Fashion Institute of Technology (FIT) in New York, Haeun masterfully combines her background in fashion, branding, and international trade to help Korean brands scale efficiently on the world stage through strategic distribution, retail partnerships, and cross-border e-commerce networks. Her mission is to bridge innovative Korean brands with international consumers, creating sustainable growth opportunities across fast-evolving global markets.