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Frank has studied mechanics and economics with a focus on international marketing. He started his career as a marketing consultant working for high class companies such as Daimler-Benz, Mercedes-Benz and D2 Mannesmann Mobilfunk (now Vodafone). He entered the games industry in 1996. He was Marketing Director at Infogrames, an exciting European games publisher, well known for its iconing game: ALONE IN THE DARK. Later he became Marketing Director at ATARI, one of the most famous gaming brands ever. Here he had the chance to handle the games marketing for well known Hollywood brands such as: TERMINATOR, TRANSFORMERS, MATRIX and MISSION IMPOSSIBLE.