ASIA CEO Community

Jerry Goh is a seasoned F&B entrepreneur and the Chief Executive Officer of Sigma Lagenda Sdn Bhd and Sigma Muhibah Sdn Bhd, two Malaysian-based companies specializing in food and beverage retail, licensing, franchising, and supply chain solutions.
With a proven track record of building and scaling well-loved brands both locally and internationally, Jerry previously co-founded and expanded multiple restaurant concepts before taking on his current leadership roles. Today, he leads his teams in developing innovative F&B retail formats and strategic B2B partnerships with convenience store chains, cafés, and foodservice operators.
Both Sigma Lagenda and Sigma Muhibah place strong emphasis on supply chain integration, product innovation, and regional expansion, with a focus on bringing authentic and scalable Asian food concepts to wider markets across Malaysia, Southeast Asia, and the Middle East.
Jerry is passionate about creating sustainable F&B ecosystems that
empower entrepreneurs, strengthen Malaysia’s food heritage, and showcase Asian flavors on a global stage.