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Rachel Hong
Rachel Hong
Jollibee Malaysia
Rachel is a seasoned financial management professional with 18 years of experience in driving strategic financial initiatives and fostering business growth.
She plays a key role in strategic planning, financial analysis and stakeholder management. A dynamic communicator with a passion for innovation and combines financial acumen with strategic foresight , making her a trusted partner to CEOs and boards navigating evolving market landscapes.
About Jollibee Company
Jollibee is famous across the world for delicious crispy fried chicken and fast-food classics with a tropical twist. Founded in 1978 by Tony Tan Caktiong in the Philippines, the company was built up from humble ice cream store beginnings, then later on expanded to hot food. Jollibee quickly became the market leader in the Philippines’ fast food industry and by 1998, was a globally successful business. The brand continues to be owned by Jollibee Group with over 1,400 locations across Asia, Europe, the US and the UK.
Parent company, Jollibee Group, now has over 5,800 stores globally and operates in 33 countries. In the U.S., Jollibee Group owns the major food brands Smashburger and The Coffee Bean & Tea Leaf. The company also owns the Filipino franchise for Burger King. To this day, Jollibee still outperforms both McDonald’s and KFC in the Philippines.
Looking to the future, Jollibee intends to open 120 stores in Malaysia in the next 10 years.