ASIA CEO Community

Sharon Ho is the CEO at Initiative China. Initiative unlocks business growth for the world’s most ambitious brands. Initiative believeS in the power of media to reshape the industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Amazon, Nike, Constellation Brands, Merck, LEGO, and T-Mobile. Initiative vision is to create not only a better media company, but also a better media industry, and maybe even a better world.