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Arthur is ranked as the world’s #4 most influential thought leader in organizational culture in the Top 10 in leadership. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s gamification methodologies have influenced the training and leadership development industry through his unique game-based psychological approaches to of 13 books including Amazon #1 New release “Game On : Reinventing Organizational Culture with Gamification” and corporate culture transformation. His innovative tools, assessments, and games, (including a game that helps organizations gamify work processes) have a visible ROI on engagement, productivity and effective behaviour modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes have been the inspiration of the Colored Brain model used across multinationals in 57 countries. With over 580 licensed Directive Communication (DC) Psychology leadership and culture trainers in 19 different countries, DC is now a global brand.