ASIA CEO Community

Being a business development and marketing consultant, she has taken an initiative role to assist her clients range from sizeable corporations, government bodies, finance & IT firms, listed & GEM firms, retail business, healthcare, education, media and web-based marketing companies to enter their next wave of growth. She is pioneering new ground to help grow different firms into leading innovative firm in the respective field. Connie has been specializing in the areas of marketing management, brand building, public relations, project & event management, advertising and e-based marketing for 2 decades. She has led integrated marketing communications to hundreds of customers in Hong Kong, Mainland China, SE Asia and other countries. Under her vision to build expert and customized marketing capabilities at different projects, Connie has forged innovative partnerships with numerous corporations to infuse insights into marketing and brand management programs. She is also responsible for fostering synergy among clients’ campaigns and partnering with government contacts, affiliated parties, other external & internal parties and professionals involved so as to develop marketing and execution plans. Another major achievement of her career life is “establishment of membership programs” for various corporations. This can be traced from her success of formulation and sustainability programs of Shell Friends of Road, Chase Manhattan id Club, MI Middle Class & Executive Club (Magazine Int’l Membership), JC Club (Jockey Club), Macau Jockey Premium Club. Such membership and brand loyalty initiative enhanced a pleasant public profile of each individual company. Connie is currently the 1st Vice President of Lions Club, National Sales & Marketing General Practitioner (China) and actively involves in a number of associations like Hong Kong Institute of Marketing, Public Relations Professionals’ Association, Lin Chamber of Commerce. She was appointed as Marketing & PR Sub-committee member in Hong Kong Anti Cancer Society (Led by Dr. Ko Wing Man) and Hong Kong Social Enterprise Incubation Centre and Consultant for Housing Society, University Grants Committee, Culture & Heritage Commission and Alibaba International Esports Campaign. She actively involves in numerous exchange programs which keep her abreast of the competitive business environment and thus enhance her business acumen towards different markets. During her tenure at Zinnia Marketing & PR Consultants Ltd, the company has awarded “Caring Company” for several years.