ASIA CEO Community

Cyril Drouin is the CEO at BeyondBorderGroup. He is a digital and eCommerce entrepreneur turned to regional CEO with full P&L responsibility 20 years of experience in digital, eCommerce, IT and marketing from leading 4A agency background to support global clients of top MNCs in FMCG, luxury, beauty & skin care, home appliances, pharmaceutical / cosmeceutical categories for acceleration growth anchored on digital solutions / innovations to drive omni-commerce or customer connection. Perfect understanding of the Western & Chinese digital & ecommerce ecosystems. Leading the expertise and the partnership with Google (certified) / Amazon (certified) / Meta (certified) / Alibaba / JD / Bytedance / Tencent / Baidu / Lazada / Tiktok Strong technology background and I started my career as an IT expert & Chief Technology Officer for 10 years in web and system technologies. Conference keynote speaker, trainer and consultancy experience with government officials, leading digital conferences and C level executives MBAs to bridge the gap with the oriental markets. Native in French and fluent in English. Have a good command of Chinese.