ASIA CEO Community

Miss Carmen Chiu joined Fortnum & Mason in August 2019 as the Regional Managing Director for the Asia Pacific region. Her responsibility is to open the first international flagship store in Hong Kong outside London, to solidify the brand reputation and develop new business opportunities in the key markets including the most recent launch of Tmall Global.
Prior to joining Fortnum & Mason, Carmen was working with GODIVA Chocolatier for six and a half years. Her latest position was Global Communications Director based in New York and was part of the Global Executive Committee. Carmen was previously the Marketing and Merchandising Director for China and Pacific Rim and worked in Shanghai. During her tenure at GODIVA, Carmen led the marketing and merchandising team to develop brand building strategies to cover a wide array of markets (including China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Vietnam, Mongolia and Australia), through sound marketing plan, PR communications, visual merchandising, product innovations to capture the markets’ needs. She played a significant role in building the China expansion plan and opened a 100 company-owned stores in 3 years.
Carmen has over 20 years of experience in brand management in the food industry across FMCG, HORECA and Luxury Retail & Hospitality channels, including 6 years based in China. She joined GODIVA Chocolatier from Nestle China, where she held the position of Business Development Director, responsible for the expansion of the Swiss ice cream business, Movenpick, in Greater China. Previously, Carmen spent seven years with Ferrero as Senior Brand Manager for Asia Pacific, a true lover in working for experiential lifestyle brands (and happy products) regionally and globally, and deeply inspired by cultural diversity.
A native of Hong Kong who grew up in the UK, she has built a career that spans the globe. Carmen has also been supporting girls in achieving their dreams and is a strong believer in pursuing what you are passionate about. Carmen was a mentor in the BritCham Mentoring Scheme 2020/21 and joined Inspiring Girls Hong Kong to support the next generation.