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Lam Kwok Shing, Bruce holds more than 20 years’ experience in telecommunications and joined HKT in 2011 as Chief Marketing Officer of CSL Mobile Limited. He is responsible for marketing strategies, service plans and sales & marketing communications in respect of HKT’s lines of wireless business. In fact, the success enjoyed by these lines enable CSL Mobile Limited to command the largest share of this market in Hong Kong’s telecommunications industry. Lam also served as CEO of Club HKT Limited between 2016 and 2019. Under his leadership, The Club applied the latest big data technologies to everyday operations and collaborated with hundreds of merchant partners to become the most prominent loyalty program in Hong Kong. In 2019, Lam was appointed Managing Director of the company’s Consumer Mobile division to maintain HKT’s leadership in the Hong Kong 5G market. Before joining HKT, Lam was General Manager for a well-known mobile handset brand covering Hong Kong and Macau, and was responsible for sales & marketing, business development, communications, customer care and relationship management, as well as retail strategies. He also serves as President of the Mobile Network & Service Provider Group of the Communications Association of Hong Kong (CAHK), is a Marketing Management Committee member of the Hong Kong Management Association (HKMA) and contributes as a columnist to the “East Weekly” and “Headline Daily” publications. Lam holds a bachelor’s Degree in Economics from the University of Windsor in Canada.