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Brian R. Tan is the Founder at BRIT Management Consulting / Artificial Wisdom Advocate. The ability to achieve optimal outcomes in complex scenarios in a systematic and objective manner is central to Artificial Wisdom (AW) and “The Wisdom Approach”. AW is able to create value beyond artificial intelligence (AI) as it deals with “thinking” and focuses on moving AI from stage 2 to stage 3 by solving “the identity” bottleneck. This moves AI from being data-centric to being logic-centric. Brian is currently working on an “ethics chip” to give computers the ability to make ethical judgement.