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Soon Lee Khor is the Chief Representative Officer, China at Simplex coffee Ltd. He is a result-oriented professional with 23 years international exposure in Sales, Marketing and Operation across FMCG industries. Extensive expertise in networking distribution consumer products in China. Promoted from Country Sales and Marketing Manager to the role as the Senior Manager for Sales Operation Center for a consumer goods market leader in China. As a General Manager (International Division) for a reputable food manufacturer PLC in Malaysia then advanced to General Manager (Sales & Marketing ) for an international well known confectionery producer in China. Manage Trade and Distribution group in China and presently as Chief Representative Officer of European market leader Coffee company.