ASIA CEO Community

Mr Daniel Fong is now the Founder and Chief Executive Officer (CEO) of Skywork Design Ltd Skywork International, the most popular experiential scent marketing company in Hong Kong. Since making its debut in Feb 2011, Skywork has been featured in a host of media coverage for almost 110 times. They include credible media like CNN, Guangdong TV, Guangzhou TV, TVB, SCMP, NOW, RTHK, Cable TV…etc. After tons of media coverage and search clicks, Mr Fong’s innovative marketing practices have an especially strong appeal to the retail marketing sector. Consequently, Skywork’s scent & sensory marketing solutions have already been applied in many prominent brands, celebrities, events and venues covering from Hong Kong to Macau, Taiwan and Mainland China. Consequently in 2017, Skywork has successfully cut across other digital agencies to receive the Certificate of Merit from the Hong Kong Retail Innovation Award. Daniel possesses over thirty years experience in the marketing and advertising field. Prior running Skywork, he had been appointed as the Creative and Account Director of several international advertising agencies. He had led and participated in the production of many well-known and award-winning TV advertisements. After that, he opened his own marketing consultancy specialized in deriving blue ocean strategies for different brands & companies. In recent years, Daniel focuses on studying and developing scent experiential marketing strategies. He has been invited as the keynote speaker to many large scale seminars organized in Hong Kong and China. Moreover, Daniel is also an active basketball player and a keen organizer of community services, basketball games, training, friendly leagues and matches. He feels enjoyable mingling with young persons and he has become a voluntary mentor of universities & secondary school students. Starting 2020, Daniel starts his own Youtube channel and hosts a series of programs in Metro Broadcast Radio to share about his life and business experiences.